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Focus Groups are usually a more lengthly process - lasting anywhere from 30 minutes to 2 hours or even longer. As with surveys, the compensation rises along with the participation necessary. Just remember, you'll always know the specifics up front and you pick the ones you like!
Just in the United States, companies spend over 250 Billion dollars a year trying to convince consumers to buy their products and services. That's a lot of money. And while the majority of it is spent on advertising, a portion is devoted to research. You see, understanding how people think and shop, why they buy certain products, etc. ultimately helps companies improve their products and services and make THEM more money. Knowing this, and that they won't get our help for free, companies are willing to pay people like you and me good money - up to $150 an hour! - for our opinions, because when the dust settles they know they will come out ahead and generate even more profits for themselves. So you see, this is no "scam." It actually makes a lot of sense doesn't it?
On the other hand, maybe you get busy with other things and don't have any time to do surveys for awhile. That's perfectly fine! It's not like there's a boss breathing down your neck, or you have to worry about getting fired. You can do surveys when it's convenient for YOU.
The surveys are generally intended to get your honest opinions on various topics, such as what kind of products you buy, why you choose one product over another, what you think of certain products and how much they cost, how much you spend on various products, etc.
Most companies will pay you cash, but some will give you free products, gift certificates, a chance to win bigger prizes, or "points" to be redeemed for products, cash, etc.
Concerned you won't be eligible for many surveys because you live outside of the U.S.? That is usually not the case, but there's only one way to find out. If this is something you're interested in, we suggest you just give it a try and see how it goes. You have nothing to lose ...
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