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Most companies will pay you cash, but some will give you free products, gift certificates, a chance to win bigger prizes, or "points" to be redeemed for products, cash, etc.
When and how you're compensated depends on the specific opportunity you participate in. Some will pay instantly online via PayPal, others will mail you a check, etc. Just remember, you'll always know the exact details up front, and you pick the ones you like. Once you get going you could have a steady stream of cash and free stuff all the time!
There are plenty of survey opportunities for just about everyone. It doesn't really matter if you are male or female, live in the U.S. or not, are a college student or have a full-time job, etc. There is no one "profile" that regularly qualifies for more surveys than the rest.
The surveys are generally intended to get your honest opinions on various topics, such as what kind of products you buy, why you choose one product over another, what you think of certain products and how much they cost, how much you spend on various products, etc.
Each time you participate in a survey, focus group, or other paid opportunity, the particular company that is giving or sponsoring the opportunity is the one that will pay you.
Many people report taking surveys right away - anywhere from a few hours to a few days after they start registering. But keep in mind that many companies only send out a few surveys per month, so it will usually be a few weeks before you start getting a lot of surveys.
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