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The surveys are generally intended to get your honest opinions on various topics, such as what kind of products you buy, why you choose one product over another, what you think of certain products and how much they cost, how much you spend on various products, etc.
Just in the United States, companies spend over 250 Billion dollars a year trying to convince consumers to buy their products and services. That's a lot of money. And while the majority of it is spent on advertising, a portion is devoted to research. You see, understanding how people think and shop, why they buy certain products, etc. ultimately helps companies improve their products and services and make THEM more money. Knowing this, and that they won't get our help for free, companies are willing to pay people like you and me good money - up to $150 an hour! - for our opinions, because when the dust settles they know they will come out ahead and generate even more profits for themselves. So you see, this is no "scam." It actually makes a lot of sense doesn't it?
There are NO limits to the number of surveys or focus groups you can participate in. Generally speaking, the number of surveys you'll take depends on the number of companies you register with, the amount of information you provide them, and your personal "profile." Of course, a lot of surveys are very general and just about anyone can take them.
A "Focus Group" is a group of individuals selected and assembled by researchers to discuss and comment on, from personal experience, the topic that is the subject of the research. Just like surveys, you simply share your opinions and discuss them with others.
In the case of certain focus groups you may be paid by the hour, but generally you are paid a set amount for participating in a survey, focus group, or other opportunity.
Most companies will pay you cash, but some will give you free products, gift certificates, a chance to win bigger prizes, or "points" to be redeemed for products, cash, etc.
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