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Most companies will pay you cash, but some will give you free products, gift certificates, a chance to win bigger prizes, or "points" to be redeemed for products, cash, etc.
Just in the United States, companies spend over 250 Billion dollars a year trying to convince consumers to buy their products and services. That's a lot of money. And while the majority of it is spent on advertising, a portion is devoted to research. You see, understanding how people think and shop, why they buy certain products, etc. ultimately helps companies improve their products and services and make THEM more money. Knowing this, and that they won't get our help for free, companies are willing to pay people like you and me good money - up to $150 an hour! - for our opinions, because when the dust settles they know they will come out ahead and generate even more profits for themselves. So you see, this is no "scam." It actually makes a lot of sense doesn't it?
Surveys are generally made up of anywhere from 20-50 questions, sometimes multiple choice and sometimes with space for you to add your personal comments, etc. In general, the more time it is expected to take to complete the survey, the more you will be compensated. Some take only 5 minutes!
Focus Groups are usually a more lengthly process - lasting anywhere from 30 minutes to 2 hours or even longer. As with surveys, the compensation rises along with the participation necessary. Just remember, you'll always know the specifics up front and you pick the ones you like!
Have an extra 30 minutes in the morning before heading off to work? Do you have a few hours available in the afternoon while the kids are out playing? Or maybe it's 2am and for some reason you can't sleep? These are all perfect times to do surveys and get paid!
What I can tell you is that I have personally registered with about 250 companies and I receive more survey invitations than I can handle. And there are a lot of people who make thousands of dollars per month from surveys and focus groups. It's entirely up to YOU!
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