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Most companies will pay you cash, but some will give you free products, gift certificates, a chance to win bigger prizes, or "points" to be redeemed for products, cash, etc.
A "Focus Group" is a group of individuals selected and assembled by researchers to discuss and comment on, from personal experience, the topic that is the subject of the research. Just like surveys, you simply share your opinions and discuss them with others.
The surveys are generally intended to get your honest opinions on various topics, such as what kind of products you buy, why you choose one product over another, what you think of certain products and how much they cost, how much you spend on various products, etc.
Just in the United States, companies spend over 250 Billion dollars a year trying to convince consumers to buy their products and services. That's a lot of money. And while the majority of it is spent on advertising, a portion is devoted to research. You see, understanding how people think and shop, why they buy certain products, etc. ultimately helps companies improve their products and services and make THEM more money. Knowing this, and that they won't get our help for free, companies are willing to pay people like you and me good money - up to $150 an hour! - for our opinions, because when the dust settles they know they will come out ahead and generate even more profits for themselves. So you see, this is no "scam." It actually makes a lot of sense doesn't it?
Each time you participate in a survey, focus group, or other paid opportunity, the particular company that is giving or sponsoring the opportunity is the one that will pay you.
When and how you're compensated depends on the specific opportunity you participate in. Some will pay instantly online via PayPal, others will mail you a check, etc. Just remember, you'll always know the exact details up front, and you pick the ones you like. Once you get going you could have a steady stream of cash and free stuff all the time!
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