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Focus Groups are usually a more lengthly process - lasting anywhere from 30 minutes to 2 hours or even longer. As with surveys, the compensation rises along with the participation necessary. Just remember, you'll always know the specifics up front and you pick the ones you like!
Just in the United States, companies spend over 250 Billion dollars a year trying to convince consumers to buy their products and services. That's a lot of money. And while the majority of it is spent on advertising, a portion is devoted to research. You see, understanding how people think and shop, why they buy certain products, etc. ultimately helps companies improve their products and services and make THEM more money. Knowing this, and that they won't get our help for free, companies are willing to pay people like you and me good money - up to $150 an hour! - for our opinions, because when the dust settles they know they will come out ahead and generate even more profits for themselves. So you see, this is no "scam." It actually makes a lot of sense doesn't it?
My schedule is pretty hectic, can I do this whenever I want? Yes! That is probably the best part about surveys and why it's the easiest way for the average person to make some extra cash. It's perfect for everyone because you decide when and how much you want to "work" at any given time. You can do it at your own pace.
On the other hand, maybe you get busy with other things and don't have any time to do surveys for awhile. That's perfectly fine! It's not like there's a boss breathing down your neck, or you have to worry about getting fired. You can do surveys when it's convenient for YOU.
Market research companies know that people like you and I are the lifeblood of their business. They are usually paid by large corporations to conduct surveys on their behalf, but without consumers like us to take their surveys they would be out of business in a hurry.
There are NO limits to the number of surveys or focus groups you can participate in. Generally speaking, the number of surveys you'll take depends on the number of companies you register with, the amount of information you provide them, and your personal "profile." Of course, a lot of surveys are very general and just about anyone can take them.
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