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Market research companies know that people like you and I are the lifeblood of their business. They are usually paid by large corporations to conduct surveys on their behalf, but without consumers like us to take their surveys they would be out of business in a hurry.
Just in the United States, companies spend over 250 Billion dollars a year trying to convince consumers to buy their products and services. That's a lot of money. And while the majority of it is spent on advertising, a portion is devoted to research. You see, understanding how people think and shop, why they buy certain products, etc. ultimately helps companies improve their products and services and make THEM more money. Knowing this, and that they won't get our help for free, companies are willing to pay people like you and me good money - up to $150 an hour! - for our opinions, because when the dust settles they know they will come out ahead and generate even more profits for themselves. So you see, this is no "scam." It actually makes a lot of sense doesn't it?
Focus Groups are usually a more lengthly process - lasting anywhere from 30 minutes to 2 hours or even longer. As with surveys, the compensation rises along with the participation necessary. Just remember, you'll always know the specifics up front and you pick the ones you like!
A "Focus Group" is a group of individuals selected and assembled by researchers to discuss and comment on, from personal experience, the topic that is the subject of the research. Just like surveys, you simply share your opinions and discuss them with others.
Many people report taking surveys right away - anywhere from a few hours to a few days after they start registering. But keep in mind that many companies only send out a few surveys per month, so it will usually be a few weeks before you start getting a lot of surveys.
My schedule is pretty hectic, can I do this whenever I want? Yes! That is probably the best part about surveys and why it's the easiest way for the average person to make some extra cash. It's perfect for everyone because you decide when and how much you want to "work" at any given time. You can do it at your own pace.
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