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Just in the United States, companies spend over 250 Billion dollars a year trying to convince consumers to buy their products and services. That's a lot of money. And while the majority of it is spent on advertising, a portion is devoted to research. You see, understanding how people think and shop, why they buy certain products, etc. ultimately helps companies improve their products and services and make THEM more money. Knowing this, and that they won't get our help for free, companies are willing to pay people like you and me good money - up to $150 an hour! - for our opinions, because when the dust settles they know they will come out ahead and generate even more profits for themselves. So you see, this is no "scam." It actually makes a lot of sense doesn't it?
There are plenty of survey opportunities for just about everyone. It doesn't really matter if you are male or female, live in the U.S. or not, are a college student or have a full-time job, etc. There is no one "profile" that regularly qualifies for more surveys than the rest.
Market research companies know that people like you and I are the lifeblood of their business. They are usually paid by large corporations to conduct surveys on their behalf, but without consumers like us to take their surveys they would be out of business in a hurry.
Most companies will pay you cash, but some will give you free products, gift certificates, a chance to win bigger prizes, or "points" to be redeemed for products, cash, etc.
Surveys are generally made up of anywhere from 20-50 questions, sometimes multiple choice and sometimes with space for you to add your personal comments, etc. In general, the more time it is expected to take to complete the survey, the more you will be compensated. Some take only 5 minutes!
On the other hand, maybe you get busy with other things and don't have any time to do surveys for awhile. That's perfectly fine! It's not like there's a boss breathing down your neck, or you have to worry about getting fired. You can do surveys when it's convenient for YOU.
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